New York City Coverage
Details Magazine - A Street Cart Named Desire
August, 2008 - by JJ
Goode:
...Thomas DeGeest didn’t give up the jet-setting life of a business consultant to make just any old waffles. His goal
when he returned from a research mission to his native Belgium...Read more here.
Daily News - Serving up free waffles in celebration of National Waffle Day
August 24, 2008 - by Erin Durkin: ...people lined up Sunday for free Belgian waffles on the upper West Side. "They're
yummy," Lynda Vandamm, 40. "They're very sweet. You could go into a sugar catatonic state, but they're delicious."
Read more here.New
York Times - Save Room for the Truck
July 9, 2008 - by Julia Moskin: Wafels & Dinges produces a spectacularly good Liège-style waffle,
baked to order, perfumed with vanilla, crunchy with caramelized sugar and covered with fudge sauce. Read more here.
The
New York Observer - "New York Belgians Waffle"
August 15, 2008 - by Leigh Kamping-Carder: "Thomas Degeest's Wafels & Dinges truck might just be the perfect metaphor for
Belgium. Painted in the country's colors -- red, yellow and black -- the truck sells Belgian waffles at several Manhattan
locations. Read more here. Newsday
- "...the crispiest, airiest, most moist and delectable waffles this side of the Atlantic."
July 31, 2008 - by Joan Reminick: "...it's the "double dulce sax" waffle (inspired by Adolph Sax, Belgian inventor
of the saxophone) that blows me away. It's topped with dulce de leche, coconut and fresh whipped cream, a combo that sounds
cloyingly sweet. But this is in no way the Kenny G of waffles, and I find I can't get enough of the stuff." Read more here.
New
York Post - He's "Iron" Man (Exec is Proud of Waffling)
By DAN KADISON. November
12, 2007 -- Batter up.A former IBM consultant has shelved his suit and six-figure salary to sell Belgian waffles around the
city from a yellow mobile food truck. Thomas DeGeest, 37, of Chelsea, said a heart-to-heart talk with his wife last year made him trade in his corporate
life for an apron, a set of waffle irons and some wheels. Read the article.
Serious Eats
- "Best Belgian Wafel (Waffle) Maker in NYC"
December 10, 2007 - From Ed Levine: These wafels are well worth eating. In fact, they are downright delicious...light and
crunchy and amazingly the Belgian fudge sauce tasted like a high quality hot fudge, smooth and not too sweet. Not surprisingly
because chief wafel master Thomas Degeest said he makes it himself.
Entrepreneur.com - Leaving the Rat Race
May, 2008 - From Ho-Hum to Yum. Thomas DeGeest, 38, was tired of his predictable life. After 12 years as a management consultant
for IBM, the native Belgian was faced with a choice: continue the next 20 years in a predictable career or follow his entrepreneurial
dream of sharing his favorite childhood treat--authentic Belgian waffles. Read more...
Food
& Wine Magazine - The New Airstream Cuisine
May, 2008 - The way Thomas DeGeest tells the story, the Belgian Ministry of Culinary Affairs called one day and designated
him the country’s Special Envoy for Wafels. It’s an apocryphal tale, but the Belgium native runs his waffle truck—which
he parks at various locations in Manhattan and Brooklyn—as if the title were real. Read more...
CW11
Morning News
01/14/2008:
Larry Hof from CW11 gets a little psyched about his Wafels & Dinges breakfast.



Part 1
Part 2
Part 3
CBS "The Early Show"
12/05/2005 - Dave the weather-guy from CBS
comes down to the truck for the real thing

NBC "Today in New York"
12/20/2007 - Cat Greenleaf reports on the Belgian Waffle Truck roaming New York.See it here.

Fox "Good Day NY" - Anne About Town: Waffle Guy
12/12/2007 - MyFoxNY.com
-- Anne spent her morning eating waffles with the waffle guy Thomas DeGeest.See it here.

Daily Candy - Wake and Bake
11/13/2007 -
Good morning, desk! Hello, co-workers. Nice to see you, inbox. Let’s get down to breakfast. Will it be oatmeal, bialy, or a $4 crappuccino?
Not after you discover Wafels & Dinges it won’t. Made with batter
pressed into honeycomb irons, the steaming hot cakes are dusted with confectioner’s sugar, topped with whipped cream,
strawberries, and chocolate. Read more.
The Flavorpill
Blog
11/30/2007 - Apparently,
in Belgium, folks go around eating waffles willy-nilly, around the clock. Belgian expat and former IBM employee Thomas DeGeest
gave up both country and computer to give New Yorkers that same culinary opportunity, becoming Wafel Master of his own domain,
a bright yellow envoy of sweet delights. Read more.
Menupages
- Awesome Belgian Waffles
11/21/2007 - Cheers for
the waffle truck!!! This is a favorite of my coworkers and I who can spot this yellow truck a block away. The guys who work
there are funny and friendly. And their waffles were scrumptious. Read more..
Gridskipper
(the urban travel guide) - New York Food Trucks
11/08/2007
- Brought to us by the "Belgian Ministry for Culinary Affairs," New York now gets to enjoy authentic Belgian waffles
the way they were meant to be eaten: on the street. The Wafels & Dinges truck roams the city…Read more.
Gawker (daily Manhattan media news and gossip)
11/07/2007 - The elusive Belgian Wafels and Dinges truck is parked on Broadway
north of Spring Street right now. Just ate a delicious cinnamon waffle with Nutella. There's also a secret password that
entitles you to free toppings. It's found on the Wafel and Dinges blog. Yes the truck has a blog! Comments here.
Yelp (real people, real reviews)
11/07
- I tried a Belgian Wafel on my way to work (the truck is now parked on Broadway between Spring and Prince). I ordered mine
standard, which comes with powered sugar, although you have the option for additional toppings at $1 each....more reviews
Belgium Coverage
De Tijd
May 14, 2008 - "Marketing
Belg geeft goedbetaalde job bij IBM op om wafels te verkopen in New York." Lees het hier.
Het Laatste Nieuws - Belg leert
New York echte wafels eten
Of beter gezegd, opnieuw
lekkere wafels leren eten. New York at in 1964 namelijk al eens echte Brusselse wafels — mét aardbeien en slagroom
— op de Wereldtentoonstelling in Queens. Lees het hier.
Studio Brussels interview
Thomas De Geest heeft zijn vetbetaalde job opgezegd om wafels te gaan bakken in New York... Waarom doet een mens zoiets? Tomas
belt de man op in het waanzinnig drukke Manhattan.
Radio 1 "De Ochtend" interview

Na jaren lang voor IBM door Amerika te hebben rondgereisd, vond Thomas De Geest dat het tijd was voor iets anders...
Radio Vlaanderen
Internationaal
Interview and article on Wafles & Dinges. Find it here.