Recent Coverage
Vendy Awards Announce Dessert Finalists
August 28, 2009 - by Hassani Gittens: "The Vendy awards -- celebrating New York's best street vendors -- announced
its 2009 Dessert Finalists Thursday evening via Twitter and the list includes a little hot, a little cold and a little in
between....The waffles have an absolutely fantastic flavor, just like the ones in Belgium!". Read on...
Batter's up in Flushing: Waffle Vendor awaits city permit to serve World's Fair fave
August 25, 2009 -by Nicholas Hirshon: "It's golden brown, light yet crispy, piled with whipped cream and strawberries
- and primed for a comeback after 45 years....". Read the whole story.
Foodies flock to Twitter savvy Food Trucks
October 14, 2009 -on the increased reliance of Foodtrucks on Twitter. View the segment.
When
Twitter met Food Trucks
May 18, 2009 - by Caroline McCarthy: "Twitter first had
a practical purpose of telling people where we were," said Wafels and Dinges founder Thomas DeGeest. The waffle vendor's
Twitter account now has more than 1,200 followers. Read the whole story.
Smart
Money's Small Business Site
June
1, 2009 - by Diana Ransom: "Small-business owners, what are you doing to stand out from the crowd? Each week, we focus on an entrepreneur
who has lessons to share that we think will resonate with other small-business owners." Interview with Wafels & Dinges owner Thomas DeGeest.
Time Out KIDS - Find Good Street
Food all over Town
June 1 - 30, 2009 - by Alison Lowenstein: ...."Tell your kid to l’eggo that Eggo and sample
the Belgian original. Crispy Brussels waffles ($4) may be crowned with extras like maple syrup, coconut flakes or dulce de
leche (toppings 50 cents to $1 each). The “wafelini” ($3) is a mini Liège waffle (richer and chewier than
the Brussels style) served on a stick with fresh fruit. Read more here.
Time
Out New York - Trends: Food Trucks
December 11 - 17, 2008 - by Zachary Feldman: ...these meals on wheels have the freedom of mobility, websites
tracking their whereabouts, PR representation and specialized offerings such as restaurant-quality desserts, tacos and waffles...Read more here.
NBC Today Show
September 18,
2008 - with Al Roker, Ann Curry and Amy Robach. This is one of the most fun segments we've ever done for TV...The Today Show
hosts are genuinely wonderful people - and Al could not stay away from the waffles! See the whole segment here.
Details Magazine - A Street Cart Named Desire
August, 2008 - by JJ
Goode:
...Thomas DeGeest didn’t give up the jet-setting life of a business consultant to make just any old waffles. His goal
when he returned from a research mission to his native Belgium...Read more here.
Daily
News - Serving up free waffles in celebration of National Waffle Day
August 24, 2008 - by Erin Durkin: ...people lined up Sunday for free Belgian waffles on the upper West Side. "They're
yummy," Lynda Vandamm, 40. "They're very sweet. You could go into a sugar catatonic state, but they're delicious."
Read more here.New York Times
- Save Room for the Truck
July 9, 2008 - by Julia Moskin: Wafels & Dinges produces a spectacularly good Liège-style waffle,
baked to order, perfumed with vanilla, crunchy with caramelized sugar and covered with fudge sauce. Read more here.
The New
York Observer - "New York Belgians Waffle"
August 15, 2008 - by Leigh Kamping-Carder: "Thomas Degeest's Wafels & Dinges truck might just be the perfect metaphor for Belgium.
Painted in the country's colors -- red, yellow and black -- the truck sells Belgian waffles at several Manhattan locations.
Read more here. Newsday - "...the
crispiest, airiest, most moist and delectable waffles this side of the Atlantic."
July 31, 2008 - by Joan Reminick: "...it's the "double dulce sax" waffle (inspired by Adolph Sax, Belgian inventor
of the saxophone) that blows me away. It's topped with dulce de leche, coconut and fresh whipped cream, a combo that sounds
cloyingly sweet. But this is in no way the Kenny G of waffles, and I find I can't get enough of the stuff." Read more here.
New York Post - He's "Iron" Man (Exec is Proud of Waffling)
By DAN KADISON. November
12, 2007 -- Batter up.A former IBM consultant has shelved his suit and six-figure salary to sell Belgian waffles around the
city from a yellow mobile food truck. Thomas DeGeest, 37, of Chelsea, said a heart-to-heart talk with his wife last year made him trade in his corporate
life for an apron, a set of waffle irons and some wheels. Read the article.
Serious Eats - "Best Belgian
Wafel (Waffle) Maker in NYC"
December 10, 2007 - From Ed Levine: These wafels are well worth eating. In fact, they are downright delicious...light and
crunchy and amazingly the Belgian fudge sauce tasted like a high quality hot fudge, smooth and not too sweet. Not surprisingly
because chief wafel master Thomas Degeest said he makes it himself.
Entrepreneur.com - Leaving the Rat Race
May, 2008 - From Ho-Hum to Yum. Thomas DeGeest, 38, was tired of his predictable life. After 12 years as a management consultant
for IBM, the native Belgian was faced with a choice: continue the next 20 years in a predictable career or follow his entrepreneurial
dream of sharing his favorite childhood treat--authentic Belgian waffles. Read more...
Food &
Wine Magazine - The New Airstream Cuisine
May, 2008 - The way Thomas DeGeest tells the story, the Belgian Ministry of Culinary Affairs called one day and designated
him the country’s Special Envoy for Wafels. It’s an apocryphal tale, but the Belgium native runs his waffle truck—which
he parks at various locations in Manhattan and Brooklyn—as if the title were real. Read more...
CW11 Morning
News
01/14/2008:
Larry Hof from CW11 gets a little psyched about his Wafels & Dinges breakfast.
Part 1
Part 2
Part 3
CBS "The Early Show"
12/05/2005 - Dave the weather-guy from CBS
comes down to the truck for the real thing
NBC "Today in New York"
12/20/2007 - Cat
Greenleaf reports on the Belgian Waffle Truck roaming New York.See it here.
Fox "Good Day NY" - Anne About Town: Waffle Guy
12/12/2007 - MyFoxNY.com -- Anne spent her morning eating waffles with the waffle guy Thomas DeGeest.See it here.
Daily Candy - Wake and Bake
11/13/2007 - Good morning, desk! Hello, co-workers. Nice to see you, inbox.
Let’s get down to breakfast. Will it
be oatmeal, bialy, or a $4 crappuccino?
Not after you discover Wafels & Dinges it won’t. Made with batter pressed into honeycomb irons,
the steaming hot cakes are dusted with confectioner’s sugar, topped with whipped cream, strawberries, and chocolate.
Read more.
The Flavorpill Blog
11/30/2007
- Apparently, in Belgium, folks go around eating waffles willy-nilly, around the clock. Belgian expat and former IBM employee
Thomas DeGeest gave up both country and computer to give New Yorkers that same culinary opportunity, becoming Wafel Master
of his own domain, a bright yellow envoy of sweet delights. Read more.
Menupages - Awesome Belgian Waffles
11/21/2007
- Cheers for the waffle truck!!! This is a favorite of my coworkers and I who can spot this yellow truck a block away. The
guys who work there are funny and friendly. And their waffles were scrumptious. Read more..
Gridskipper (the urban travel guide) - New York Food Trucks
11/08/2007 - Brought to us
by the "Belgian Ministry for Culinary Affairs," New York now gets to enjoy authentic Belgian waffles the way they
were meant to be eaten: on the street. The Wafels & Dinges truck roams the city…Read more.
Gawker (daily
Manhattan media news and gossip)
11/07/2007 - The
elusive Belgian Wafels and Dinges truck is parked on Broadway north of Spring Street right now. Just ate a delicious cinnamon
waffle with Nutella. There's also a secret password that entitles you to free toppings. It's found on the Wafel and Dinges
blog. Yes the truck has a blog! Comments here.
Yelp (real people, real reviews)
11/07 - I tried a Belgian Wafel on my way to work (the truck is now parked on Broadway between Spring
and Prince). I ordered mine standard, which comes with powered sugar, although you have the option for additional toppings
at $1 each....more reviews
Belgium Coverage
De Tijd
May 14, 2008 - "Marketing
Belg geeft goedbetaalde job bij IBM op om wafels te verkopen in New York." Lees het hier.
Het
Laatste Nieuws - Belg leert New York echte wafels eten
Of
beter gezegd, opnieuw lekkere wafels leren eten. New York at in 1964 namelijk al eens echte Brusselse wafels — mét
aardbeien en slagroom — op de Wereldtentoonstelling in Queens. Lees het hier.
Studio Brussels interview
Thomas De Geest heeft zijn vetbetaalde job opgezegd om wafels te gaan bakken in New York... Waarom doet een mens zoiets? Tomas
belt de man op in het waanzinnig drukke Manhattan.
Radio 1 "De Ochtend" interview
Na jaren lang voor IBM door Amerika te hebben rondgereisd, vond Thomas De Geest dat het tijd was voor iets anders...
Radio Vlaanderen Internationaal
Interview and article on
Wafles & Dinges. Find it here.
